Honours shared in ratings war


  1. What was the sample size for the survey?
  2. Do you think this sample can be described as a representative sample? Justify your opinion.
  3. What figures are not given in the article?
  4. Are the opinions of the station managers justified by the results given in the article?
  5. Do you think Radio Surveys like this one are important? Justify your opinion.
  6. Create a graph of the available data. Discuss the best type of graph with your classmates.
  7. Conduct a survey of your class to find the most popular radio station. Graph the results. Compare the results of your class survey to those in the article? Are the results similar or different - how do you account for this?

(Written by Peter Mobey, BTeach student, University of Tasmania, 2001)


Part A (Article)

  1. Why are radio ratings conducted?
  2. Who are the winners and why?
  3. What is the ratings war?
  4. Do you think that 1,200 listeners are enough for this type of survey? Why?
  5. Do you think that 4 weeks is long enough to develop a listening pattern?Why?
  6. What does the increased figure of 2.3% by HO-FM mean?
  7. What does the increased figure of 21.9% of the total Hobart market look like? What ways can you think of to represent this?
  8. If ABC was second in the survey how far behind HO-FM were they?
  9. How far behind ABC and HO-FM were TTT-FM and also Magic 107?
  10. How can you represent these figures?
  11. Where did HO-FM gain the largest growth in listeners?
  12. Who are the most important consumer age group and why?
  13. Give reasons why people would want listen to local radio. Do you think this is so?
  14. How many groups of listeners can you identify in the article? Who are the groups and at what time of the day do they listen to the radio?
  15. Conduct your own survey from a sample group, Do you come up with the same results?
  16. Show several ways you can record your survey results.

Part B (Table)

  1. Are these figures a surprise to you? Why?
  2. Do the figures that are given in Part A and the figures in Part B represent the same set of figures? If not , why not? If so, why?
  3. Are the figures hard to read? Why or why not? Can you interpret the figures easily? Identify the ways you know to represent these figures?
  4. Why would TTT-FM and Magic 107 provide these figures as a community service?
  5. Analyse each group of figures individually and represent each using fractions and percentages. Which way makes it easier for you to read the figures? Why?
  6. Analyse each group of figures and represent these groups of figures in different ways. Do they say the same thing? If not why not, if so why?
  7. Can you identify any other radio stations that have not been represented in this survey? Why would these radio stations not be represented?
  8. Why would the survey figures be broken into these types of groups? Can you think of other ways to group these figures?
  9. Can you think of alternative ways to represent these figures? Which would be the best way? Represent your figures using this method.
  10. What are the differences between each radio stations figures in the overall listeners 10+?
  11. Why would there be a difference between the men and women aged 18 and over group of figures? What is the difference between the two groups? In what other ways can you represent this difference?
  12. Who is not represented in this survey?
  13. How many people all together listen to the radio? What would be the best way to represent this information?

(Written by Wendy Bowen, BTeach student, University of Tasmania, 2001)



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