Source: The Mercury, 17 October, 1998, p.29
A LONG-tongued reptile appears to be getting the speeding message through to Tasmanians. The chairman of the state's Road Safety Taskforce, Paul Hogan, said research reveals the latest road safety advertising campaign featuring a chameleon was having a major impact on drivers. The ad, in which the chameleon snatches away a driver's licence, began in August. Research into its effectiveness showed recall of its central message was as high as 96%, Mr Hogan said. "Eighty-five per cent of those who have seen the campaign accept the central message that if you speed you'll be caught," he said. "Most importantly, 38% said they have changed their driving behaviour as a direct result of the campaign, in particular young people."
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