Source: The Mercury, Thursday, 8 January, 1998, p.1

Survey shock

Visitors asked
about drugs,
women's role

A MAJOR Tasmanian tourism 
survey is asking visitors questions 
on drug use, religion in schools 
and the role of women. 
   However, several critics of the 
survey of about 4000 visitors each 
year say it could seriously damage 
the state's image among tourists. 
   And the State Opposition last 
might called for the questions to 
be dropped. 
   Aside from questions on travel 
and accommodation, the two-part 
survey asks: 
· Do you tend to agree or disagree 
"Women should take care of running 
their homes and leave running the 
country to men?" 
· In your opinion, should the 
smoking of marijuana be made 
legal or remain illegal? 
· Do you generally feel you get a 
raw deal out of life? 
· Do you think religion should, or 
should not, be taught in 
government schools? 
   It also asks people to describe 
their views on social issues and 
social trends and their attitude to 
new ideas and asks them to list 
their goals in life. 
   Leading Tasmanian tourism 
developer Simon Currant was 
Continued Page 2 
Tourism survey shock 
concerned the questions 
could alienate tourists 
and give the impression 
that Tasmania was a red- 
necked place. 
   He said the questions 
were legitimate 
methods of sorting 
visitors into 
different social 
groups for marketing 
purposes but believed 
there should be a 
better explanation 
of the purpose of the 
   The questions are 
part of Tourism 
Tasmanian Visitor 
   Tourism Tasmania 
says the questions are 
standard in the Australian 
tourist industry as a 
means of psycho- 
demographic analysis and 
are asked of about 4000 
visitors to Tasmania each 
   Tourism Tasmania 
communications director 
David Rose said they 
were aimed at gauging 
visitors' social attitudes. 
   "We want to make sure 
our marketing dollars are 
directed at the people 
who have a high 
propensity to visit 
Tasmania," Mr Rose said. 
   But Opposition 
tourism spokesman 
Michael Polley called, 
for the questions 
to be dropped 
immediately because of 
the damage he believed 
they could be causing the 
state's reputation. 
   '"What an impact to 
make on visitors to our 
island," he said. 
   "Why is Tourism 
Tasmania asking visitors 
whether they believe if 
the woman's place is still 
in the home and should 
running the country be 
left to men?" 
   "What benefit that 
would have to tourism I 
do not know. It would do 
us more damage than 
good in this day and 

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