Source: The Mercury, 3 April, 1997, p.3


Teenagers take to the soft drink

AUSTRALIAN teenagers are turn- 
ing to soft drink to quench their 
thirst instead of milk or fruit 
juices, a study has revealed. 
 
It shows teens are 10 times more 
likely to buy soft drinks than 
orange juice even though they 
know the fruit drink is better for 
them. 
 
More than half of the teenagers 
questioned said their parents tried 
to influence and limit the type of 
drinks their children consumed. 
 
And 13% said they drank alcohol 
at least once a week - most of 
them in the home. 
 
But the Australasian Soft Drink 
Association dismissed the study as 
a marketing ploy and defended its 
product. 
 
"Soft drinks and sports drinks 
are an aid to liquid consumption 
and hydration and are an import- 
ant alternative to alcohol for 
teenagers," Tony Gentile, the 
group's chief executive officer, said. 
 
The Australian Horticultural 
Corporation study found the typi- 
cal teenager drank two soft drinks 
on the day before being inter- 
viewed. It found 70% bought soft 
drink, 21% bought sports drinks, 
17% bought flavoured milk and 7% 
bought orange juice. 
 
Nutritionist Rosemary Stanton 
said youngsters were falling victim 
to marketing and fashion trends.


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