Source: The Mercury, 25 September, 1996, p.2


Computers,
cakes and golf:
that's the good life

Survey
spotlights
the toffs

By KIM SWEETMAN 
in Canberra
THE rich are spending
their money on cake and
fish while the rest of the
country eats bread and
sausages, a new study has
found.

   The National Centre for
Economic and Social
Modelling says its study
confirms many
stereotypes about the way
the rich and the poor live.

   The most affluent 10%
of Australians eat
differently, holiday
differently and dress
differently.

   They enjoy different
sports and are more like]y
to be found on the golf
course than at the ten-pin
bowling alley.

   That most affluent
group can be found living
in households with annual
incomes of more than
$102,000 and often have
no children.

   The rich spend almost
twice as much a week as
everyone else.

   Like everyone else
transport is their single
biggest cost,
accounting for more
than $170 a week, while
average Australians spend
about $107 on transport
each week.

   And like everyone else
food is the second biggest
regular cost faced by the
rich.

   But while most
households spend about
$130 a week on food, the
top 10% spend about
$171.

   And they also spend it
differently. They are
more likely to eat seafood
beef, ham and poultry
than the average person
who are more likely to be
buying canned foods and
sausages.

   The average Australian
household also spends
more on dairy products.
However, the rich buy
more cheese.

   While the affluent
consume slightly more
chocolate and ice cream,
tea and coffee and prepared
meals, they spend less on
potato chips, cordials and
soft drinks.

   The wealthy are also
more likely to eat cakes,
while bread, breakfast
cereals and biscuits are
more common in average
shopping trolleys.

   The biggest difference
in eating habits between
the two groups is that the
rich eat more meals in
restaurants and as
takeaway.

   They also enjoy wine
and shun cigarettes, while
the average Australian
prefers beer and is more
likely to smoke.

   Households in the top
10% spend $45.80 a week
dining out and another
$20.50 on fast food,
accounting for just over
6% of their total
expenditure, and two
thirds of their total food
costs.

   In contrast, the average
household spends only
$18.80 dining out and
$14.10 on takeaways
4.8% of their expenditure.

   A significant difference
also emerges in how the
top 10% entertain
themselves.

   They spend about $170
a week on entertainment
and recreation - 90% more
than the $89 a week spent
by average households.

   That $170 a week is
broken down into $26 on
personal computers and
software, $15 a week on
books and photographic
equipment, $3 gambling
and about $30 on sports
clubs.

   They also spend about
$60 a week on holidays
choosing to stay in hotels
and motels, preferring to
fly and often travelling
outside Australia.

   Average Australians are
more likely to take
driving holidays. They
also tend to camp or stay
in caravan parks and
holiday overseas far less
often.

   They stay in motels
only occasionally and in
hotels even less often.


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