Source: The Mercury, 21 June, 1996, p.7
TEENAGERS are gradually turning away from radio and spending far less time listening to broadcasts than they did five years ago, a new survey has found. But radio remains important to them. The average teenager spends nearly 13 hours a week tuned in, devoting more time to the radio than anything except television. Five years ago, teenagers listened to almost 16 hours a week and more than half now believe there is room for improvement in programming. The Australian Broadcasting Authority research throws doubt on youth radio networks while stations are starting to target a young audience. But radio stations regarded adults as far more reliable audiences - less likely to switch stations and available for more listening time. Yet 72% of teenagers listened to the radio every day and 75% had a radio, cassette or CD player in their bedrooms. They preferred to listen to commercial FM stations and the ABC's Triple J network. Teenagers in rural Australia were least satisfied with their choice of station. Triple J is having a massive expansion to make the station available across Australia. Almost half of all teenagers who have no access to Triple J said they wanted the service.
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