Source: The Mercury, 21 June, 1996, p.7

Radio a
turn-off for
teens, says

TEENAGERS are gradually
turning away from radio and
spending far less time
listening to broadcasts than
they did five years ago, a new
survey has found.

   But radio remains important
to them. The average teenager
spends nearly 13 hours a week
tuned in, devoting more time
to the radio than anything
except television.

   Five years ago, teenagers
listened to almost 16 hours a
week and more than half now
believe there is room for
improvement in

   The Australian Broadcasting
Authority research throws
doubt on youth radio networks
while stations are starting to
target a young audience.

   But radio stations regarded
adults as far more reliable
audiences - less likely to
switch stations and available
for more listening time.

   Yet 72% of teenagers
listened to the radio every day
and 75% had a radio, cassette
or CD player in their

   They preferred to listen to
commercial FM stations and
the ABC's Triple J network.

   Teenagers in rural Australia
were least satisfied with their
choice of station.

   Triple J is having a massive
expansion to make the station
available across Australia.

   Almost half of all teenagers
who have no access to Triple J
said they wanted the service.

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