Source: The Mercury, Saturday, July 29, 1995, p.3
AUSTRALIANS are eating less take-away fast food opting for healthier salads yoghurts and foccacia instead, new research shows. The fast food industry which has recorded double- digit annual growth for more than a decade, is feeling the effects as its rate of growth slows. The trend is forcing small takeaway outlets to make a shift away from fried foods towards healthier foods, and to reinvent themselves as gourmet sandwich bars, for instance, to survive. The research was contained in a new study, Fast Food in Australia 1995-1997, prepared by global marketing intelligence and forecasting group BIS Shrapnel. The national study is due to be released formally in October. An ageing population and greater health consciousness were the main reasons salad sandwiches and yoghurt were replacing hamburgers chips and pies on the national diet, researchers found. Dr Sandro Mangosi, a senior consultant and specialist in the Australian food market with BIS Shrapnel, says Australians' eating habits have continued to change over the past two years. Doubts in consumers' minds about the nutritional value of fast food were apparent two years ago-a trend that has accelerated since, he said yesterday. The flipside of the downturn in the fast-food industry is significant growth in the number of restaurants and cafes, according to the BIS Shrapnel research. Dr Mangosi said fast-food industry growth averaged 10.5 per cent between 1984 and 1989 and 11 per cent between 1989 and 1993. But as the 1990s continued, the trend towards healthier eating habits accelerated. Research in 1993 showed that: "Although the current list of most popular meals- such as fried fish, hot chips, hamburgers, pizza and meat pies-is a nutritional nightmare, there are clear signs that consumers are changing their habits and moving towards healthier products. "For instance, the demand for fruit, fruit juice, yoghurt and vegetable salads is in- creasing." And although 70 per cent of the population still opted for quick, cheap fast food probably bought from a chain, the trend towards healthier food was becoming increasinglyapparent, he said.
Where to next?
Student Questions for this article
Teacher Discussion of this article
Index - Related articles
Index - Data Reduction
Index - Data Collection and Sampling
Main Index - Numeracy in the News