Source: The Mercury, Tuesday, 23 May, 1995, p. 11


Survey shows milk favoured as Australians head towards healthier drinks

Beer-swilling ocker image going flat

THE myth of Australians as
a nation of beer-swilling
ockers has been challenged
by the findings of a national
survey released yesterday.
  What Australia Drinks
showed men and women of
the 90s are more likely to
reach for a glass of milk or
water.
  Beer scraped into the list
of the top 10 most consumed
drinks, ranking number
nine.
  The survey recorded the
drinking-habits of 1000
people in Melbourne, Syd-
ney, Perth and Brisbane over
a seven-day period.
  It found that milk was the
most popular drink among
Australians, with 83 per cent
of respondents drinking it
during the week, while 81
per cent drank water.
  This indicated a healthy
rise from 1993, when re-
search undertaken as part of
the What Australia Eats sur-
vey found that only 45 per
cent of respondents drank
water during the week.
  The Australian trend to-
wards healthier drinks was
further evidenced by the
growth in consumption of
natural fruit juices.
  While 49 per cent of re-
spondents drank fruit juice
in 1993, the figure rose to 59
per cent in 1995.
  The trend was also sup-
ported by a decline in the
consumption of sugared cola
and spirits.
  The survey also found the
so called new age drinks,
including still-water, sports
drinks, iced teas, fruit based
drinks and clear fruit
carbonates, were making a
big impact on the beverage
scene.
  New age drinks were par-
ticularly popular in the
youth market, with peak
consumption occurring
among 17 to 19-year-olds.
  Among alcohol drinkers,
the survey showed women
were drinking more beer
than in the past, up from 11
per cent in 1993 to 16 per
cent in 1995.
  Forty-nine per cent of men
drank beer during the survey
and also consumed more
wine than in 1993.
  Schweppes Cottees man-
aging director Andrew Cos-
slett, which sponsored the
survey, said it confirmed the
company's long-held belief
that drinking habits in Aus-
tralia were changing rapidly.
  "In particular, the search
for a more balanced lifestyle
is leading to a demand for
healthier, more natural be-
verage options and we be-
lieve this trend will continue
and accelerate here in Aus-
tralia," he said in a state-
ment.
Among other findings:
  Brisbane and Perth still
consider water to be the best
thirst-quencher, while those
in Sydney and Melbourne
were more likely to choose
beer.
  Wealthy Australians were
more likely to drink new age
drinks.
  More people drink tea
than coffee.
  The most frequently con-
sumed beverage among
teenagers (13 to 19-years-
old) was milk.


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